I like that it can be used individually or combined with other marketing tools/platforms in order have an overall picture of what my customers want by using different platforms such as Facebook ads and Google Ads etc.. It has helped us manage our campaigns very well since we are able keep track over time which channel performed best among others! Some features could maybe work better but there's nothing wrong at all if you're not looking outwards when choosing this software because most things will take care off themselves (I use "auto" option). We've been managing more than one campaign simultaneously so being abeit aware about them helps me optimize resources effectively even though some may think otherwise just go ahead & start working without any doubts :) Being flexible was also helpful during implementation process where clients were willing change plans quickly from initial set up plan - hence having multiple options available worked nicely throughout project life cycle especially due its ability keeping.