I really like how easy it was to create new forms or edit/change existing ones, plus being able to use some of their templates if needed! Having multiple types (e-mail marketing materials) within one form makes creating those more efficient as well - which means less time spent in each round up meeting with companies looking at your booth space allocation request so they can approve said requests sooner rather than later once you've submitted them through this portal system!! I like how simple it is to use. You can customize it as much or little as you'd like. It's pretty intuitive, which makes sense given the fact that it was designed by an industry professional (who also happens to be my dad). When I'm looking for leads, I look for something that will bring me quality leads and not just quantity. This is exactly what iLeads does! I have been able to drive traffic to our booth with ease.