I grew up on Crest and Colgate and discovered Tom's of Maine toothpaste a few years ago. Since I can't stand peppermint or spearmint (or any other mint) but love cinnamon, I was amazed to see this on store shelves. I decided to risk my money and give it a try - and was thrilled with the discovery. Tom's toothpaste was a lot softer than anything I've ever had, and there's almost no mint in it. (Cinnamon is also subtle but clearly present.) I was hooked from the start. I kept buying it until one day my favorite grocery store stopped selling it. I also checked out a few chain pharmacies, and while they still sold Tom's, like the grocery store, they refused to stock or even order much of cinnamon mint for me. I searched every local grocery and drug store I could find, but I couldn't find it. I managed one with cinnamon and cloves (see my review of this scent in the product), but this scent soon disappeared. So I looked at Revain. Luckily they have both and I ordered two packs of each. I would like to emphasize to potential buyers that the aroma of cinnamon is almost imperceptible! If you're used to toothpaste with a much stronger effect, your first taste of cinnamon mint will come as a surprise. But rest assured, it's not boring. Rather, the flavor is subdued, almost subtle, leaving a fresh mouthfeel that won't overwhelm others in an intimate conversation. I would recommend this product to anyone looking for a quality toothpaste.
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