I like their ability to help you see what your audience cares about most in regards of topics or products, as well as how they would prefer them presented. The product has helped us understand our target market better than we ever could before. It also helps keep track of all resources used for campaigns at once, which allows me to easily allocate funds when needed - no more having issues with trying to remember who spent time working where! There's nothing really bad i dislike specifically but it does require some learning curve if you're not familiar with marketing tools/resources out there already. You should use this tool because its great way to know exactly what people care about (and don't) so that you can create content accordingly. We have been able to identify areas within our niche community that are lacking information online and fill those gaps by creating online guides, podcasts, webinars etc.