The ability for me as an account manager of my sales team, was able to create multiple lists within one profile so we could target prospects with different interests or needs without having them go through another application process! It would be great if you were given more options in creating your own campaigns (like adding text) rather than just choosing from pre-made templates like I am currently doing now!! This has helped us identify our targets quicker which results into better lead generation/sales opportunities overall since it allows each individual agent's list not only look similar but also act similarly when sending out emails etc.
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