I work in TV and wear this product every day on camera. How you apply it affects how it looks. (Note: I personally have quite a lot of natural brow hairs, I just like to deepen the tone a bit and even out the color.) I apply a pressed powder foundation, brush my brows, and then fill them in with this product. While it dries I do the rest of the face. It looks lumpy and wrong like it dried too hard the first time. So I take an eyebrow brush and fluff the hairs, then comb and smooth the protruding strands with a brush. This makes the finish look more natural, but the fiber formula keeps your natural hair in place. I use blonde. I also use it on weekends with no makeup on my face, only eyebrows. Doesn't flake or fall off. I even slept in it when it was the only thing I wear and fell asleep without washing my face and still looked good the next day.
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