I like how easy it was set up! We were able pull in data from other tools we had setup already but this made things super simple right out of box with very little configuration needed once you have your own Google Analytics account linked into our dashboard (which wasn't difficult).
There are some minor quirks that can be improved upon such as not being easily exportable if using another tool or service provider since they use their API's rather than GA natively which would make life easier when migrating accounts over time; however these don’t seem too big an issue at present so no complaints there either - just more work required upfront compared to what could potentially save us hours down-the line by allowing quick migration across services without having duplicate effort going forward :) The main benefit here has been getting insight about where people drop off within my website pages before even clicking through them thus saving me money via increased conversions & conversion rate optimisation efforts etc., also helping improve user.