I like how easy it is, you can use your own data or they give suggestions if needed! You have some limitations with their products so be sure what features are important before signing up - there's no free trial either which could help determine that as well :) Their support team was very helpful in answering my questions when we first signed-up but since then haven't heard back from them about anything other than billing issues (which were solved). They've helped us reach our goals by getting more traffic through search engines via Google AdWords campaigns compared to previous methods such social media/blogging etc., We also see better conversion rates using this method vs traditional advertising approaches because now people know who WE ARE instead just seeing an ad online without knowing much else besides "we're here".