I love that we can have our email list grow organically so it is easy to nurture relationships with new people who find us through their own research or referrals from other sources! It's great for my business because they know me as an individual, not just another faceless contact in some database of contacts!! The only thing about privy i don't like at all are there fees associated w/ your account if you want more than 100 emails per month (or what seems reasonable). If this isn’t something important enough then maybe look elsewhere? We use prive primarily bcz its free but also has many features which makes managing lists much easier when compared ot others out therw such as mailchimp etc.. Our main goal was having better control over how large & specific each segment within our audience base became without needing additional software programs / services outside ours - hence why Privay came into play- This allowed ease by allowing segments be created.