I like that it pulls content from my Google Analytics account, so this is what's driving traffic for me at any given moment (even if its just 1-2%). The UI could use work - needs some modernizing with Bootstrap 4 or something similar! Also not sure why there are two different types of "Impressions" metrics available; one doesn't include clicks nor unique impressions which makes sense but maybe they're adding them downthe road? Not much else really since we've been using AdWords &gt'"Audience Network". So far nothing has changed thoughts about our overall campaigns performance except minor bumps up/downs here anthere when compared within GA data vs actual website stats over periods longer than 2 days ago etc.. It would probably help us better track changes made via Ads Manager too as well because all 3 tools have their own quirks w.