The ability to integrate different platforms for marketing campaigns such as Facebook/Instagram or Google Analytics etc.. A lot of options with good support to choose from!The system is not easy at all in order to set up your own ad groups and campaign structure which could be difficult if you don't have knowledge about this platform. If I had more experience on working with digital ads and online advertising channels then I would say that there are some things that can improve but overall is very complete digital solution for marketing. We solve mostly problems related to integration between our clients' media buying accounts (e.g. DSP) and their social media presence.