I like how easy you can create an application using this software, not only is there a lot of features but also their customer support team are amazing! They make everything so simple to understand, nothing ever goes wrong with them because they really want your business success unlike other platforms where sometimes things go bad or get delayed when trying something new out (especially in my country). Sometimes i have issues connecting which takes me hours just solving one thing while doing another task but overall its great working with these guys at least till now since we started our online store project together. Customer service has been awesome from day 1 even if some people don't know what's going through their mind after reading all those words above :P It doesn't take much time before understanding each part as everything seems very clear once understood :).