We are able to do all of our ad campaigns from one place instead of having separate managers who each have their own system that we need access too when it's time to make changes or check out results etc., The reporting in this program can be very complex so I would recommend hiring someone if you're not familiar at least until your comfortable enough w/it yourself but most likely an expert will know how things work better than us because they've been doing them longer! It does take some getting used tp (maybe like any other software) however once use starts paying off quickly there isn't anything really i dislike about qwya as far as functionality goes which makes me feel good since my job requires constant learning new tools every day!!
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