It is easy for me as an artist, because I'm not dealing with record labels or publishers anymore! All of my songs are licensed directly through boppers so they're always available whenever someone wants them. This has saved us thousands in licensing fees compared from traditional services like ASCAP/BMI etc., which we've been paying since 2007 without any real benefit aside that it was required under our publishing contract before then (and now more than ever). The only downside would be if there were no new titles coming out each month - but luckily this isn't very often these days due to how many people create content online nowadays :).
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