I like that they are always updating their templates so there is something new every time you visit them! They also have many more features than competitors such as Wix or Squarespace but with cheaper prices (we use it at work). It's easy enough if someone has no experience using website builders/templates - just look up how things can be done in another platform first then show your partner what needs tweaking when building out from scratch again later once everything works fine etc.. If anything goes wrong we usually get help fairly quickly over email which saves us having problems further downthe line of needing an actual callout service fee!!