The flexibility of their platform to track multiple types data sources (social networks vs email etc), easy access for marketers and analytics are some benefits that I like about this software provider. They have good support team who can help you in case if something goes wrong with your account or system which is not possible from other providers also they provide most up-to date version so no need upgrade constantly as per requirement. Their pricing structure needs rework there should be more lower price plan available than higher one. We use it mainly for Social Media Monitoring but we found few issues related to emails for our clients.