Not crunchy Not greasy. Small things have a big impact. So start with what's in the lid of the jar and work from there. It's very easy to use. Emulsifies quickly and easily. It is very effective and water soluble. I found that my hair became crispy after using it. which makes it a huge *NO* for me. I have very thin hair (and lots of it). I don't need the crunch and it gets sticky when I spray it with a curl recovery spray the next day. I don't like stickiness. If you have very curly hair or are looking for a product that will keep your hair in check, this might be for you. Or maybe not. Just remember that this is not a universal product for everyone. My results may not match yours. Also, for the person who mentioned that argan oil is at the bottom of the list, the brand is misleading you by calling it an argan oil product. It's in the last 3 ingredients. (LOVE and PRIDE are also listed, and they aren't essential hair ingredients. I see the point of putting it there, but they aren't qualifying ingredients to list on the label.) So if argan oil is among the last three, it is an attempt to use the name of the hot ingredient (argan oil) to trick you into buying this product when in fact it contains very little of that ingredient. The first two ingredients are water and wheat protein. According to the description, it is 100% argan oil. Actually, that's a lie. No, that is not so. We can say that this statement borders on fraud. I would advise if you are buying this for argan oil, I think you need to buy argan oil separately and mix it with the gel. This changes the consistency of the gel, but at least you have a lot more argan oil than the pack says.
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