Review on i72 by Ryan Carter

I had high hopes for i72 as a product manager in the sports and outdoor sector, but sadly it didn't live up to my expectations. Despite having a respectable assortment of products, the website lacks the originality and imagination necessary to stand out in a congested industry. It is challenging for customers to navigate and locate what they're seeking for due to the poor site design and user experience. The product classification might use some work, and the search tool is lacking. I discovered that I was wasting a lot of time looking for particular things and frequently left the website without buying anything. Additionally, the costs are higher than average, which can put off budget-conscious buyers on the lookout for a deal. Although the higher pricing may be justified by the superior quality of the goods, i72 does not have a distinct value proposition that sets it apart from its rivals. I72 is, all things considered, a lost chance for an online sports and outdoor store. It could be able to compete in the market with some tweaks to the products it offers, the layout of the website, and the way it sets its prices. However, as things are, customers shopping for sports and outdoor gear have better options.