I've tried putting treats in, throwing in toys... she doesn't need that. She circles around it trying to figure out how to get the items I put inside to encourage her to try. It seems pretty comfortable to me. Super soft and incredibly comfortable hand feel. I hope my cat learns to appreciate it as much as I do. ***Update*** I have updated my rating to 4 stars. It took months, but eventually Olivia liked the pillow. Now she climbs in and kneads with a deep, rumbling purr. But it was months before she loved the pillow. I'm wondering if the pillow has an offensive odor (which I haven't smelled) that my cat has avoided for so long.
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