I knew this softbox would be great in my tiny studio, but I needed something this sized for newborn photography and toddlers. I use it with an AlienBee 400 and in a small room it offers a nice soft enveloping light; Perfect for those gray rainy days when the window light I usually use just isn't enough. I took measurements so I know what I'm dealing with, but the pictures of the product make it look a lot smaller than it really is. It's a monster :) but it's worth what I paid for it. My space is about 11x12 and this is absolutely the largest box I could reasonably use around here. I like the fact that there is no need to rush the installation as it folds up like an umbrella and is easy to put on and take off.