If I remember correctly, Johnson's Baby Shampoo had a strong and very pleasant scent. They seem to have changed their formula, but I don't mind. My skin is so sensitive which is good that this shampoo is more hypoallergenic. Yes, I am an elderly woman who uses baby products for personal use. The intense aroma may have been softened to a quiet whisper, but the soothing softness remains. And this product is an absolute must for me when swimming!
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