The analytics are great, I am able to track my social media activity from anywhere! It's such an easy platform that any user can get started with very little training required. There aren't many features, but this isn't necessarily bad - it does what we need well enough. It was hard at first getting used to all of its functions, so definitely have someone train you through each step if needed. If you're looking into tracking your influencer marketing activities or just monitoring how effective they've been in reaching their goals, then give popular chips a try. We're using them to measure our influencer campaigns success rate as well as providing us insight to which influencers were more influential than others within certain timeframes.