True GOLD color with some rich brown tones as opposed to other 'gold' colors which have a more greenish tint. This gold is deep and rich, with a slight but noticeable sheen (but not chrome as it appears in the photos). Adhesion is very good and weed free as others have noted. I used it to create custom gold decals for my mountain bike to match the Kashima finish on my Fox 36 fork.
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