I love the ease of use. The platform is very intuitive and the support is excellent. I don't like the fact that you can't set up your own rules. There are a lot of limitations to the platform. I would like to be able to set up my own rules and have my own customizations. I would also like to be able to see the data in a way that is easier to understand. I am using this to gather data on my website to help me understand what my customers are looking for. I am also using this to help me understand what my competitors are doing.