I love Jason products and support them in every way I can - they're animal and eco-friendly. However, this toothpaste received less than positive feedback from my 3 year old. They said the taste starts out normal and then becomes unpleasant. I haven't tried it myself, but my 6-year-old son confirmed that he "has the wrong taste". I gave it three stars because my kids will still be using it so it can't be too terrible :). I will try another fluoride free toothpaste before buying this one again.
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