The ease of use was my favorite part about using it as I am not very tech savvy! It's easy enough for me (and anyone else) who doesn't know how or don't want to learn technical details but still wants control over their data collection process. Also being able to customize your own page layouts really helped with making sure everything fit in place nicely. There were times when we would have issues logging into our account so they could help us troubleshoot problems if needed. They are always quick at responding back within minutes which made things easier. We used them to create custom pages where users can choose what information gets collected from them via forms.