When you first look at the image, it looks like a dark purple mask, but it's more of a lavender color. Therefore, it does not tone your hair at all. I tried applying it and drowning out my yellowing blonde but it didn't affect the color in any way. It smells nice and softens it but doesn't do what I bought it for which is disappointing. If you have ice blonde hair and want to tone it up, I recommend buying another product.
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