Metricool provides us with all the tools we need to run our website in one place. The dashboard is clean, easy to use, and has a lot of flexibility when it comes to customizing pages so that they work for you! I wish there was more analytics available to see what users are looking at (e.g., which page links were clicked or not). We have been able to track the success of each campaign through metrics such as time spent on site, clicks/visits etc. This allows me to make sure my campaigns are creating value for customers while also helping drive traffic to other content areas within the organization's portal.