I like that it gives you options for how long ago people published their posts so we can see if they are recent or old (it's not just limited only when someone has posted in less than 24 hours). The interface isn't super user friendly but there really aren;t any benefits over other programs aside from price point which may be higher depending where yuou live/work etc - however all of them have different features as well! We were able track down negative content about our business very easily with this program since most businesses don’ t realize what kind og information could hurt us- especially social media sites such google maps & ; Yelp.