I like how it uses machine learning/AI in creating ads, so no need of manual placement by marketers or agencies anymore! This is very helpful since now we can easily get insights about what works best with our target audience instead spending hours manually placing them all around just because "it looks good". The tool does not seem well enough integrated into other tools such as Google Ads (we are working directly through Adobe Audience Manager). It's definitely worth trying if you're looking at ways where your marketing team will be able automate their processes using data from AI algorithms without having direct access over each campaign / ad group they own. We have realized great results reducing wasted spendings while increasing ROI when compared against competitors who use more human-driven approaches which tend cost much higher than ours given this pandemic situation happening right know globally.
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