It is easy to use software that allows me as an amateur photographer with no experience in photo editing/retouching at all can easily edit my photos using this program (with some practice).
The interface might be hard for newbies but once you get used it's not too difficult either! I'm able to see how much time has passed since taking each picture so i know where best to apply filters or retouches without ruining them completely. Also being able to share pictures through social networks such Instagram etc makes things easier than having people come over just to look at your edited images which would normally take up loads more space online anyway.