I like how easy it is to customize the page layouts, also that it is very accessible for all users. It's a great software for small companies or startup businesses. The support is awesome. They are always willing to help you out! Sometimes it takes longer than expected to receive your support ticket response. This could be because of their high volume. I highly recommend this product to anyone who needs a simple solution to manage and organize their customer information. We use it for our client database. It has helped us organize, track and send emails quickly and efficiently.