I like that it's easy enough so anyone can use without needing any training or assistance from an expert in this field of analytics! It is also very intuitive which makes using even complicated features simple as well (ease-of learning). The only thing i dislike about click analytic was how limited its reporting capabilities are compared other platforms such us Google Analytics - but maybe thats because we're still getting used too? We've been able solve our problems by just looking at what data points were working best within each campaign before making changes/adjustments etc., however there have occasionally be times where you'd want some sort off report showing your results over time eithout having access tp raw numbers themselves due ti privacy reasons if someone else has looked through them already..