The thought was. They tried. BUT, it's terrible. There's nothing cautious about that. The material is so rough that if you try to wear it under your clothes you're likely to end up with chafed skin, so you'll have to wear it over your clothes, which is the polar opposite of restraint. Although I can't imagine myself being able to wear it at all. If you put it on and pull to correct your posture, it digs in. Then you have to be at least a partial acrobat to loosen it far enough to take it off again. The worst underwired bra I've ever had was more comfortable than this thing, which is why it's going in the trash right now. Not even worth going back for a refund.
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