It's easy to use, has great templates for different types of stories (like video or photo), can be used remotely without an internet connection which makes it perfect if you're traveling! There are several other tools out there that do similar things but I like how simple this one was when we started using them at work as well - just plug in your photos/videos from Dropbox into their upload section then copy paste over onto our page once they've been approved by us :) So far so good with no complaints about anything specific here though would say make sure any software / tool being considered have some sorta trial period before committing because sometimes these programs don't always stay up forever even after paying monthly fees etc.. We were able create custom instagram posts quickly & easily allowing anyone who wanted access quick turnaround times while also maintaining control since everyone had admin rights within each account set aside specifically fo rthemselves only.