It's user friendly platform for easy integration into CRM system such as Salesforce or HubSpot. It is very stable with an average uptime rate of 99%. Some of our customers are not able to integrate it properly so its better if you have some IT background. I would recommend this product highly if your looking for integrated marketing solution that will solve your email campaigns issues without having to hire any 3rd party vendor. Our main problem was related to sending emails too many times per day and we were unable to track who opened each message which eventually resulted in low open rates and high unsubscribe rate. Integrated marketing campaign has solved those problems because now I can easily see what my customer wants and how they engage with different types of content.