I like that it allows you to target niche audiences very effectively for your business or brand.
The software also provides great metrics about which posts are performing well in terms of engagement. A few things can be improved upon but overall this platform does its job really well! For example- we were able to create content relevant to our audience by using hashtags related to their interests (e.g., #travel). We saw an immediate spike in views after posting those articles when compared against other types of articles posted around the same time period.