The best thing about this tool for me personally was the ability to see my rankings across all of our sites in one place. It's really easy to use once you get used to it. Sometimes I would have problems with the software not loading correctly or having issues pulling up analytics reports - but most times these were resolved quickly when contacting their support team. Their customer service has been great! We are using them as part of our overall content marketing strategy. They do an excellent job at providing us weekly updates so we know what needs adjusting each week to help improve page rank.