I like how it's easy enough for anyone who has some basic knowledge of metadata management tools but also can be used with no training or experience at all. The interface could look better - not sure if they are working towards this goal though! It would really help people get familiar quickly when using the tool without having any technical background whatsoever. We're able to create structured searchable databases (metadata) from multiple sources into one place which saves time during searches & ensures we don't miss anything important because someone missed something else along the line.