I like that you can create your own custom waypoints so it's easier to add or edit then just using GPS coordinates.
It is not as easy to use than Google Maps when searching by address but other apps are more difficult in this department too; especially from within my phone (android). You have limited options of ways to search with TargetmoLooper - if there were better filters we would certainly be able to find things quicker. The best thing about targetmolopper is its ability to show me where i've been before which helps identify any problems/issues along certain routes.