The ability for our clients to be able to interact directly with their potential customers in a way that was not previously possible.
It has been very helpful in engaging new prospects as well as existing contacts within our organization. We have not found any downsides at this point, but I can imagine there may come time when we do. As of now, it seems like everyone who uses the software loves how easy they find using this tool compared to other platforms out there! Our team feels more connected to our client base which helps us build relationships faster than ever before.