The interface is great, it's easy to use which makes it perfect for my customers! I'm able to build as many ads as I need in a very short amount of time which saves me a lot of time when I have large amounts of inventory. The reporting capabilities are also extremely helpful. There aren't any downsides that I've run into so far. If you like creating your own ads then this software is for you. I love being able to create as many ads as I want without having to pay someone else a huge fee to do that. I can just make them myself at no cost.