I am busy. I don't have time to be reapplying my lipstick so I want something I can put on in the morning and go and not think about it. But most of the time long-lasting lip products feel weird on your lips or they start to flake off and look bad. NONE of that with this magical stuff!You literally feel like there is nothing on your lips. Seriously. Its not moisturizing but it is not drying either. It's. just. there. Looking good and staying put even with eating and drinking. I put it on getting ready to go out for the night, ate, drank, went to bed and the next morning it was still there and looked great. It kind of faded but it was all over so it just looked like a slightly lighter shade. I am in LOVE.I immediately came back to get a ton more shades because this is a must have. IF you are busy, a mom, dont like carrying a purse for touch ups.you need this stuff.
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