I like that it allows me as an agency owner/manager many different ways for us to see what we need in our clients campaigns vs their own sites. It's not super intuitive but there are good people who can help walk through some issues wading thru pages upon page after clicking around each site individually until something works or doesn't work! The best part about this software has been how easy they have made things with regards to testing & retesting client projects so easily within one toolset without having multiple tools open up at once!!