I like that it allows me to see all of my bids at once, which makes managing them much easier than if they were in individual windows or tabs across multiple screens! It's not perfect yet but we have been able improve our bid strategy by seeing how other companies are bidding against us as well so now there aren't any blind spots anymore when deciding what price point/keywords etc should be used next time around - win-win situation really!! The interface could use some work still too; sometimes you can only find things after scrolling through pages worth trying different combinations until finally finding something useful again instead being presented with lots options right away.
We've definitely seen an improvement since implementing this platform into using better data insights from their software compared to just relying solely off gut instinct alone before without knowing exactly why certain keywords performed poorly vs others previously because.