The ability for me as an entrepreneur, or small business owner, to easily connect with other creatives who are also looking at starting up their own businesses. There really isn't anything i dislike about this platform it's all great! I love how easy they make connecting with everyone else involved in my projects super-easy by allowing you to share files via Dropbox (a favorite). This allows us to collaborate together without having to meet face-to-face which can be very expensive when we're getting started out early stage. A few more features would have been nice but not much has changed since launch so far. We've had zero issues thus far using ignite to communicate our projects needs within our creative team.