The creative process has been great so far! I'm excited to see what they are coming up with for our designs - we're very open-minded about it all at this point because there's no "set design" (yet). They have an incredible sense as well; in terms of their experience from logo creation through web/branding projects down into print pieces like business cards or letterhead etc., everything really feels spotless when dealing them directly over time rather than just working off samples / rough ideas given by others who aren't necessarily familiar enough wtih your brand identity needs. I really like how friendly their staff are! They always seem to be smiling or laughing when you walk in for your appointment - it makes such an impact with our clients!! The food they prepare looks delicious too but we don't get any samples before appointments so can only comment from my experience as client. Please try them out if possible. !