The ability to target specific keywords with ease of use is great! I am able get exactly what i'm looking at without much difficulty or confusion once you've set it up correctly through google ads interface!! It's not as easy but there are some ways around this if needed (i haven't found any yet).
If its something that isn’t easily solved by your team then they should work harder towards creating an easier way so new users can figure out how things go quickly/easily instead waiting days until someone else has figured everything down pat haha. Great product overall though very efficient tool when used properly especially after having trained employees who understand all aspects about digital marketing campaigns such PPC advertising etc..