The ability to get your message out to people who are in the area of interest for your business. I have been able to target local businesses using this service. It's also very easy to set up campaigns and track results. There aren't any downsides that i can think of, but it would be great if they had more integration with other services like MailChimp or Google Analytics. If you're looking to reach local businesses then this is the way to go. We are reaching new customers and getting them engaged with our brand.
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