The ease of use! It's so easy - you can get up & running in minutes with no coding required. I was able to create my first app within 2 hours without any help from anyone at Soshace or anywhere else for that matter. They were very helpful when it came time to set things up but again nothing technical there as far as setup/setup process went (I have zero experience). That being said they did send me some sample code which helped tremendously once everything got rolling. If your looking into developing an application this would be one stop shop right here! We are working together creating an internal training tool to allow employees to view videos related to their job functions.